Studio Studio | Experiential Design & Creative Technology, NYC

Loop

Lighting Design · Creative Technology · Custom Software

End-to-end lighting and control software for a 15,000 sq ft cultural hub in West Midtown

ClientThe Goat Farm, Georgia Tech Arts

Year2026

LocationAtlanta, GA

Roles

Fixture design and sourcing
Control system
Zone mapping
Custom software

The Goat Farm has backed Atlanta's artists for years, Studio Studio included. For Loop, its new venture with Georgia Tech Arts, they asked us to handle the building's lighting end to end: fixtures, control hardware, zone mapping, and the software staff use to run it all.

Loop is a 15,000-square-foot cultural hub with seven outdoor acres, built inside the former Randall Brothers warehouse complex on Marietta Street in West Midtown. It anchors Georgia Tech's emerging Creative Quarter and houses exhibitions, concerts, events, and rentable studios. The lighting had to serve all of it. Staff needed to set the mood for a normal day, build scenes for a specific show, and hand control to visiting artists or their own operators without calling us.

We installed 125 two-meter DMX pixel tubes, custom-made by our longtime manufacturing partner. Advatek pixel controllers drive the tubes, and ENTTEC ELM handles the mapping across zones. On top of that we built Dimly, a Next.js app that runs on the local network alongside the ENTTEC API. It lets staff save scenes, switch moods, and patch in outside lighting control for individual shows.

We're glad to be part of a real bet on Atlanta's creative scene.

Outcome

Opened June 6, 2026, and has hosted exhibitions continuously since. Staff run the building's lighting day to day without us.

Stack

125× 2m DMX LED pixel tubes
Advatek pixel controllers
ENTTEC ELM
Next.js (Dimly)

Credits

LowresLights & pixel mapping
Eddie FarrPower
Spec GroupElectrical install

Thanks

Allie Bashuk, Mark DiNatale — Goat Farm creative and programming teams

HOPE Hydration

Hardware / Product · Experiential Design

Ongoing creative and hardware partnership behind award-winning touchless water stations

ClientHOPE Hydration

Year2021–present

LocationMiami, FL

Roles

Experiential and industrial design consulting
Sensor development

HOPE Hydration builds smart, touchless water stations that dispense free filtered water, placed at no cost with hosts like airports, stadiums, and retail locations. The model pairs water access with digital advertising and sponsorship, so the network can grow without relying only on public funding.

Studio Studio has been a creative partner since 2021. We started as consultants on design and experiential work, from early event stations to permanent installations, and we're helping shape what comes next.

Over time the work moved into hardware. We partnered with sensor engineer Evan Kahn on custom smart sensors that feed richer data into HOPE's analytics.

What began as consulting is now production work, and we're glad to keep building with them.

Outcome

HOPE's HydroStations have picked up industry recognition along the way, including a CES Innovation Award, and the partnership is still going.

Stack

Custom smart sensors

Credits

Evan KahnSensor engineering
Armon NaeiniUX/UI

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Immersive Cube

Immersive / Projection · Interactive Installation · Creative Technology

A 9×9×9-foot projection cube that responds to the people moving through it

ClientELA + Synergy

Year2026

LocationNew York, NY

Roles

Concept development
Interactive design
Content production
Fabrication partnership
Install

ELA + Synergy is one of the largest lighting rep agencies in New York. Twice a year they host a trade show for the community.

Flo Lechin wanted an artwork that gave attendees somewhere to step away from the show floor upstairs and reset. Making light for a room full of lighting professionals set a high bar.

The original ask was a video piece. We pitched making it interactive with a single sensor, so the room would respond to the people in it. The result is a 9×9×9-foot cube with projection on three walls, filled with scenes drawn from nature: water, birds, rivers, and tides, shifting as visitors move through.

We had time to do it properly. With John Velveta of All the Toys on fabrication, we tested fabrics and ran a full mockup at our studio before anything went to the venue. The visuals run in TouchDesigner and Three.js, driven by depth data from Orbbec Femto sensors. Luke Hildreth of Art Project LLC built one of the interactive scenes and documented the piece.

ELA + Synergy came in with a clear vision and themes. Our job was to give it a body.