Choosing Sucks
A decision tool for the chronically indecisive.
My friend Allister and I lose real time to the same conversation: where should we eat? Neither of us wants to decide, both of us have opinions, and the group chat goes quiet until someone gives up. So we built the thing that ends it.
Choosing Sucks does the opposite of every recommendation app. It does not give you more options — it takes them away. You feed it a short list, it removes choices one at a time, and you react to each cut. The discomfort of losing an option you secretly wanted tells you what you actually want faster than any star rating ever could.
Under the hood it is almost insultingly simple: a list, a shuffler, and a little state machine that remembers what you flinched at. No accounts, no map, no reviews. The whole point is to be closed in under a minute.
It is the most-used thing I have ever made, by a wide margin, and the least impressive on paper. That gap is the lesson. People do not want more information. They want permission to stop deciding. I keep meaning to give it a real home, a domain, a coat of paint — but it works, and Allister and I eat on time now.
