9to5.tv
A festival and public livestream out of The Goat Farm.
9to5.tv began as a joke about office hours and turned into a festival. The premise: take the most generative, least-watched part of a creative life — the workday — and broadcast it live, badly lit and unedited, as if it were worth tuning into. It turned out to be.
We ran it out of The Goat Farm in Atlanta, a sprawl of brick studios and overgrown lots that feels more like a small country than an arts center. Artists worked in public, the stream stayed on, and the audience drifted between rooms both in person and online. I built tools to keep it moving — including a couple of custom robots that roamed with cameras so the broadcast had eyes that wandered the way a curious guest would.
The technical brief was chaos management: many feeds, no rehearsal, everything live. But the real design problem was tone. A livestream of people working is boring unless the framing tells you it is a gift, so we leaned into the warmth and the mess instead of hiding it.
What I keep from it is a belief that process is the most generous thing you can show. The festival became a community, and that community is still the audience I make things for.
